Lectures

The lectures of this course focus on strategic planning for PR. It’s has 4 phases and 9 steps. Please click introduction and each step below for the lecture.

Phase 1 Formative Research

• Step1 Analyzing the Situation
• Step2 Analyzing the Organization
• Step3 Analyzing the Public

Phase 2 Strategies

• Step4 Establishing Goals and Objectives
• Step5 Formulating Action and Response Strategies
• Step6 Developing Message Strategies

Phase 3 Tactics

• Step7 Selecting Communication Tactics
• Step8 Implementing Strategic Plan

Phase 4 Evaluative Research

Step9 Evaluating the Strategic Plan