Reply
Let it rain happiness PR Campaign with Rain Cafe
Let it rain happiness PR Campaign with Rain Cafe by Ma3an Art Production
XinJiang Cotton Crisis
https://www.bbc.com/news/world-asia-china-56533560
China’s State Media CGTN response
Public campaign to support Xinjiang Cotton, boycotting fashion brands.
PR & AD examples 2022 Spring from students’ submission
Welcome to 2022 Spring Semester!
Hello, welcome to PR&AD campaign class.
This website will be the main platform for the course. Please explore the website menu for more information:
- Home: welcome and course updates
- About: course syllabus and about me 🙂
- Lecture: 10 lectures organized by topics
- Cases: some award-winning regional and internatioanl PR&AD campaign cases
- Projects: previous students’ projects
Strange Mode: Lyft x Stranger Things
Lyft: https://www.lyft.com/
Strange Thing: https://www.netflix.com/ae-en/title/80057281
Netflix: https://www.netflix.com/ae-en/
How to make a schedule in strategic planning?
- Check the pattern and frequency of your communication tactics.
- List a timeline of tasks: Work backward from the final tactic date, e.g.:
- 3. Then make schedule using Gantt Chart or Pert Chart. e.g.
- Gantt Chart (for Making a Brochure)
| April | May | |
| Brochure | 2 4 6 8 10 12 14 16 18 22 30 | 2 4 6 8 10 12 14 |
| 1.Planning (myself) | * * * * | |
| 2.Objectives (supervisor) | * | |
| 3. Assign writer/designer (myself) | * | |
| 4. Writing/designing (freelancers) | * * * * * * * * | |
| 5. Complete draft (freelancers) | * | |
| 6. Final copy (myself) | **** | |
| 7. To printer (myself) | * | |
| 8. From Printer (printer) | * | |
| 9. Labels (staff) | * | |
| 10. To Post Office (Staff) | * | |
| 11. Deliver (Post office) | * * * |
You can use Excel or some online tools to make Gantt Chart: https://monday.com/, https://www.gantt.com/, https://www.teamgantt.com/
Click here for a comparison between Pert Chart and Gannt Chart.
Have a sooth valentine!
Individual Presentation: PR Case Study
Please sign up for your individual presentation on PR case study.
In this course, each student will be required to present an observation of an actual public relations case. Your presentation should include the following information 1) Find a real public relation case, locate and present the facts of the case. 2) Identify a public relations problem or opportunity; describe how it is managed by its public relation team, e.g. what are the organization involved? who are the publics? what are the goals and objectives? what strategies and tactics are implemented, what are the messages and media platforms are used, and what is the positive or negative feedback from its organizations and different publics. 3) Discuss your personal observations related to this case. The presentation should be structured in four parts and 9 steps, as following the four phases in conducting a campaign: Formative Research,Strategy, Tactics, and Evaluation.
For a student presentation example, please click
PR case: World’s Coolest Winter Campaign
UAE’s domestic tourism campaign: World’s Coolest Winter Campaign
https://www.du.ae/worldscoolestwinter
Winning works and local talents:
PR & Advertising Campaigns 